This event hit me hard. Working for the Red Cross I have been involved in many mass casualty events. But this was SXSW, an event I attended every year and many of my friends were involved. The Red Cross was able to support by helping reconnect our foreign visitors with their families back home. SXSW also pulled us in to help them decide the most equitable way to distribute financial assistance to those directly impacted. They did such an admirable job working through the stress and heartbreak. It has been ten years, but sometimes it feels like yesterday.
A touching tribute.
This event hit me hard. Working for the Red Cross I have been involved in many mass casualty events. But this was SXSW, an event I attended every year and many of my friends were involved. The Red Cross was able to support by helping reconnect our foreign visitors with their families back home. SXSW also pulled us in to help them decide the most equitable way to distribute financial assistance to those directly impacted. They did such an admirable job working through the stress and heartbreak. It has been ten years, but sometimes it feels like yesterday.
Best writing comes from the heart. One of your best.